Thoughts & Observations

Inspiring Enough

Thoughts & Observations

Consumers are people, too

Happening Now

Announcing A Great New Partnership

Thoughts & Observations

Zombies, Processed Foods, and the Advertising-Consumption Cycle

Calories

McDonald’s Big Breakfast Followup

Calories

A really, really big breakfast

Thoughts & Observations

There should be a calorie symbol

Happening Now

“Fast Food”

Thoughts & Observations

“Natural” is meaningless

Thoughts & Observations

Advertising spend sums it all up